Nudge5 builds custom apps, AI tools and lightweight software that help businesses work faster and more clearly. Every build is minimalist, focused, and tailored to the exact workflow of the client.
Off-the-shelf tools often contain features you do not need, screens your team never uses, and subscription fees that grow every year. Bespoke software fixes the real problem in the simplest possible way. You get a fast, stable solution that does exactly what your process requires.
We can design and build light web applications from booking systems to dashboards, automations, internal tools, rota planners, shop-floor utilities, and AI assistants that slot neatly into daily business operations. All software is built with a minimalist design approach with user friendlyness at its core.
Common examples include:
We work with Business of all sizes from studios, salons, clinics, trades, cafés, community groups to corporate businesses throughout the UK. Each project starts with a clear brief, and every build uses an MVP-first approach so it remains focused, maintainable, and quick to iterate.
We take a minimalist approach to our work; reduced user complexity, clear content hierarchy and lightweight technology. The result is software that is stable, easy to use and quick to learn.
Most small software builds cost between £350 and £1,500 depending on complexity. AI tools and automations are scoped to the minimum viable solution so you only pay for what you need.
Nudge5.net is a boutique app, AI, and software studio that builds focused, minimal tools using an MVP-first approach. We design reliable solutions that help you work smarter without paying agency rates. Every project focuses on doing exactly what's needed and nothing that isn't, keeping builds lean, maintainable, and scalable.
Nudge5.net isn't just a name; it's a philosophy: build less, do more.
We create small, bespoke applications, software, and AI tools that fit neatly into your day-to-day. Examples include:
Each build is tailored to your brief and delivered with clear handover notes so you stay in control.
We scope and build the minimal viable product that meets your goal. By keeping screens and moving parts to a minimum, you get a focused app that’s easy to use, maintain, and expand when the time is right.
Short calls. Clear briefs. Quick delivery. You’ll always deal directly with a builder, not a sales team. We document what matters and make sure your software remains simple, stable, and ready for phase two when you are.
Minimal software is faster, clearer, and less prone to breaking. It saves time, money, and frustration. Our design language is calm and legible, inspired by consoles, built for clarity, and stripped of noise.
BackThis page shows a sample of the bespoke software, app builds and AI tools designed by Nudge5. Each project is deliberately focused, minimal and built to solve a specific operational problem using an MVP-first approach.
Examples include lead capture tools, studio booking systems, rota planners, staff time tracking apps and AI-supported dashboards. These projects highlight how focused, targeted software can remove friction and give teams a calmer way to work.
Our customer was a Tier 2 supplier delivering several long running projects for multiple clients. They needed a consistent way to understand how their clients viewed performance across multiple contracts, including operations, KPI delivery, finance accuracy and health and safety. Governance updates relied on manual effort and feedback was inconsistent across departments.
We built an AI assistant that uses automation to request structured feedback from every relevant client stakeholder each month and quarter. The system gathers sentiment, risks and concerns from operations, finance, governance, commercial and health and safety contacts, then uses AI to analyse trends, detect early warning signals and highlight alignment or conflict between teams.
The assistant produces clear monthly and quarterly reports that support governance across all active projects. This gives the internal team a dependable view of contract health, stakeholder engagement and emerging risks without the manual workload across all relevant levels.
Outcomes:
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A boutique strength studio approached us looking for a simple way to keep on top of the growing number of enquiries coming through their website and social channels. Messages were landing in different inboxes, and the team were finding it hard to track who needed a follow-up or who had already booked an intro session.
They wanted something tidy and focused, without adding another heavy CRM to their workflow.
Our solution: We designed a calm, minimal lead capture screen that brings all new enquiries into one place. The interface reflects Studio Stack's clean, modern aesthetic, keeping everything understated so the team can quickly see who's reached out and what they're interested in. The lead list shows names, contact details, interest type and when the enquiry arrived. Alongside it, a small automation panel highlights what's happening behind the scenes, such as sending intro packs or nudging coaches to follow up. Even though it's a simple front-end, the layout feels like a finished internal tool — clear, structured and easy to scan at a glance.
Result: A modern, clutter-free workspace that replaces scattered messages with one dependable screen. It helps the studio stay responsive to their members and gives them a more confident way to manage interest as they grow. A small tool, but one that makes everyday work noticeably smoother.
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Our customer came to us with an idea for a tool that could help people rethink their careers without starting from scratch. They wanted something approachable and intelligent, where users could upload a CV and instantly see new roles that matched their skills.
Our solution: We brought that idea to life with NextFit, a clean and focused web app that uses light AI to identify transferable skills and suggest realistic career pivots. The design keeps things calm and simple, guiding users through each step with clear results and no fluff.
Result: A confident, easy-to-use platform that turns uncertainty into direction. What started as an idea is now a smooth, modern web app helping professionals discover where their skills could take them next.
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A progressive barber shop wanted a simple way for their team to clock in and out without using paper sheets or clunky spreadsheets. They wanted something that felt like part of their brand — bold, minimal, and easy to use from any device.
Our solution: We created Punch, a lightweight web app where staff clock in and out with one tap. Every entry flows straight into a central dashboard, giving managers a live view of hours worked. The system keeps everything clear and consistent, with a design that fits seamlessly into the studio's raw, tactile aesthetic.
Result: Punch replaces admin-heavy timesheets with a clean, reliable tool that just works. The team saves time, management gets instant visibility, and the whole process now feels as effortless as it looks.
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One search, every neighbourhood insight. The agency wanted to reduce the time their teams spent pulling together neighbourhood information before valuations and client meetings. Each branch had its own process which often meant hours of work. We built Datahood, which brings all of this into a clear snapshot covering crime, planning, environment, schools, healthcare, transport and amenities. Now every branch works from the same trusted view, with insights ready in seconds instead of hours of manual research. Making scattered data simple, that is where our AI tool delivered the biggest efficiency.
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A fast-growing community organisation was struggling to manage a mix of staff and volunteers as they scaled. Each team had its own way of tracking shifts, mostly spreadsheets, message threads, and memory. As the numbers grew, managers needed a single system to plan, track and communicate rotas, but it also had to work for people who weren't confident with tech.
Our solution: We created Shiftly, a lightweight rota planner designed for real people, not just administrators. Managers can build weekly schedules with a few clicks, view patterns at a glance, and instantly see who's off or covering extra hours. Behind the scenes, a built-in AI assistant helps simplify everyday tasks, explaining features, spotting scheduling conflicts, and generating weekly summaries automatically. It quietly keeps the system running smoothly, giving less tech-savvy users confidence to manage their teams independently.
Result: Shiftly brought structure and calm to a growing organisation. Scheduling that once took hours now takes minutes, and the built-in assistant means even first-time users feel supported. The result is a rota system that feels human, scales easily, and helps every manager focus on people instead of paperwork.
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A creative studio wanted to move away from paper calendars and handwritten notes to something easier to manage on phones and laptops. Their booking process for rooms and equipment was simple but inconsistent, and staff often had to check manually who was in when. They wanted a single system that could manage bookings, track availability, and take care of reminders automatically.
Our solution: We created StudioSpace, a clean, web-based booking app that keeps everything in one place. Members can see real-time availability, book or cancel sessions instantly, and get automatic confirmations. For the studio managers, we added a built-in automation system that quietly handles routine tasks — notifying staff when rooms need to be opened, sending daily schedules, and creating usage summaries at the end of each week.
Result: The studio now runs its bookings smoothly without paper or manual follow-ups. StudioSpace made scheduling as easy as checking a calendar, while the automation layer keeps the team informed and on time. A simple system that fits their creative rhythm.
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GreenHood Coffee needed a way for staff to clock in and out, alongside clear visiblity for managers to oversee time records. Their priority was to remove the inefficiency of paper logs and spreadsheets by having a single tool that could handle daily attendance, support payroll, and also track annual leave. The solution had to be simple enough for staff to adopt instantly, yet powerful enough to give management reliable oversight.
Our solution: We created a lightweight, web-based app accessible via QR code or secure link. Staff can clock in and out with one tap, while managers access a dashboard that brings together all time entries. From there, they can review, download, and manage hours worked linking to payroll, as well as log and track annual leave. The design was deliberately minimal, making it fast, foolproof, and easy to use without training.
Result: The app replaced paper processes with a reliable digital system that saves time, reduces errors, and keeps payroll accurate. Staff now have confidence their hours and holidays are properly recorded, while management benefit from a clear, real-time view of attendance. The result is less admin, better compliance, and more focus on running the business.
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A custom web application built to showcase a meditation article featuring Fred Again and Brian Eno. The software creates an immersive, minimalist reading experience with smooth scrolling animations and ambient audio integration. Built with lightweight JavaScript and CSS animations to ensure fast loading across all devices, the application focuses on user engagement through carefully crafted typography and responsive design that enhances the meditative content.
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The Notebook is a collection of short articles that explain how bespoke software and AI tools can support businesses using an MVP-first approach. Each article focuses on a specific question that people often search for when deciding whether custom software is right for them.