Article: Can I Use ChatGPT for My Business, and When Is It Not Enough?

Many business owners ask whether they can use ChatGPT for their business. The answer is yes, but with important caveats.

ChatGPT is excellent for one-off tasks like drafting emails, generating content ideas, or answering questions. It's a useful tool when you need quick help with writing or brainstorming.

However, when you need AI to work consistently within your business processes, ChatGPT alone often isn't enough. It doesn't connect to your systems. It doesn't remember your specific context between sessions. It requires manual input each time.

This is where bespoke AI tools make the difference. A custom AI solution can integrate with your booking system, pull data from your dashboards, or handle customer enquiries automatically. It works in the background, following your business rules.

At Nudge5.net, we help small UK businesses understand when ChatGPT is sufficient and when a bespoke solution delivers better value. Often, the answer is a combination: ChatGPT for ad-hoc tasks, and a focused bespoke tool for repetitive processes that need to run automatically.

If you're wondering whether ChatGPT can handle your specific need, consider whether the task happens regularly and whether it needs to connect to other systems. If both are true, a bespoke solution is likely the better choice. Learn more about the difference between ChatGPT and bespoke AI tools in practice.

Next steps

If you are considering how AI can support your business, take a look at our Services page to see how we work.

To discuss a specific idea, you can also get in touch about a project.